Email Marketing Platforms For Large Business – Unlike your social media audience, you own your email list. As long as you have an email subject line that stands out in their inbox, you can almost guarantee that prospects will read your marketing campaigns.
To get started with email marketing, you need a service provider that can help you collect emails, manage your subscriber list, and send professional campaigns.
Email Marketing Platforms For Large Business
The problem? There are hundreds of tools to choose from, each offering different features, pricing plans, and usage options.
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This guide is here to help speed up your decision-making process. We’ve ranked the seven best email marketing services based on their best features, pros, cons, and price, so you can choose the right one for your business.
There are many email marketing services to choose from as every business has different needs. What a blogger needs from e-marketing software will be drastically different from what a Fortune 500 company needs.
The type of emails you plan to create can have a big impact on your decision. You will need to choose software that specializes in the email messages you will be sending.
Not only can this help you manage your email marketing campaigns in the short term, but choosing a platform with features you may need in the future can prevent you from switching later.
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Most businesses have a marketing budget to cover their expenses. The cost of email marketing software is built into this budget, but the cheaper you get your tool, the more money you free up for experimentation.
Compare pricing plans for each email marketing plan on your list. Some companies have free plans that are perfect for beginners, which become one of the more expensive options once you get a certain number of followers. Make sure the one you choose can grow with you…without breaking the bank.
If the tool is particularly expensive, check to see if it offers a free trial. You might want to play around with an email marketing service—and see if it has the features you need—before committing to an expensive subscription.
Email marketing tools with high deliverability scores mean they are least likely to be flagged as spam. In other words, you’ll have a better chance of getting into your subscribers’ inboxes if you use email software.
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When evaluating your options, look for platforms with a high degree of provisioning. Anything above 95% is good, but the higher their score, the better.
For those looking for a marketing solution that does more than just send emails, ActiveCampaign is a great option. It can set up almost any email automation feature you can imagine, freeing you to focus on other areas of your business.
It’s also great for those who want to create landing pages that capture leads without using a separate tool.
ActiveCampaign also helps with lead scoring – assigning points to individual email subscribers based on the actions you choose. Once they reach a score threshold, they enter a new automation flow or can be contacted by your sales team.
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Plus, with Predictive Actions, ActiveCampaign answers complex questions about your customers, automatically taking action for you and guiding them through your sales funnel.
You can even set up social media ads (especially Facebook ads) through the ActiveCampaign interface, which is a great way to consolidate your marketing efforts into one dashboard.
“ActiveCampaign is my favorite,” says Alan Mather, founder of Ardoz Digital. “It’s a bit pricey, but offers a lot of features that are better than most other tools, while remaining relatively more affordable than high-end alternatives with similar capabilities.”
Alan continues, “In my experience, this is especially helpful when managing 1,000+ lists, especially for frequent senders. Its reporting and analytics capabilities are second to none.”
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ActiveCampaign is not the best choice for those who want a solution for beginners, it is easy to use and does not require any technical knowledge. For those who need simple automation and ease of use, the features offered by ActiveCampaign may be overkill for their needs.
Alan Mather adds, “The only downside I can think of is that its landing pages might not be the best, so I tend to use landing pages on other platforms and link them to Zapier.”
The above annual rates are based on an email contact list of 1,000 subscribers. The more subscribers you have, the higher the monthly cost.
Are you looking for an easy-to-use e-marketing and CRM service? HubSpot provides the right combination of both, allowing you to give your customers great experiences that help your business grow.
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With a variety of sales, marketing, and operations centers, HubSpot has all the tools you need for your business. Its email marketing software is one of the easiest ways to design, optimize and send fantastic emails.
Best of all: HubSpot has tons of custom features, and you can choose, plan, and upgrade whether you’re a small or large business.
Emily Dexter, content marketing coordinator at Good Party, says, “I would recommend HubSpot for organizations with large contact databases, but perhaps not for organizations that want more control over the personalization and styling of their email templates.”
If you’re considering adding HubSpot to your shortlist, here are some of its best features to help you decide:
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HubSpot’s pricing plans are a bit complicated, as email is only part of the marketing package. Email marketing is also not included in the free tools plan.
MailChimp is perhaps the most well-known free email marketing service on the market. Over 12+ million customers use the platform and generate an average of $1.7K in revenue per campaign.
We recommend MailChimp for small businesses because its free plan gives users a user-friendly interface, up to 2,000 subscribers and 12,000 emails sent per month – more than enough to start email marketing. .
If your needs are minimal and you want one of the simpler options, try MailChimp. Just keep in mind that while this may start out as a free email marketing service, it can get more expensive as you expand.
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“We chose MailChimp after evaluating several tools based on ease of use, feature set, integration capabilities, and scalability,” says Vladimir Tserakhov, CEO of Attract Group. “MailChimp’s widespread popularity and positive feedback from other users played an important role in our decision-making process.”
MailChimp offers a free email marketing tool that includes email templates and email support for the first 30 days. This is more than enough for a small business that wants to start email marketing.
Constant Contact offers a variety of digital marketing tools in one interface – including SMS and email marketing, growing your list, social media and automation. It’s the perfect all-in-one solution for small businesses.
One of the most unique features is the event management system and the ability to manage invitations, registrations and tickets.
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Constant Contact has been working in the field of electronic marketing since 1995. It now offers over 100 modern, mobile-optimized templates for customer acquisition and conversion, real-time reporting and analytics, as well as additional features such as coupons, surveys and events.
Constant Contact’s growth tools make it easy to grow your email list to reach more customers. You can create beautiful email newsletters to attract customers and encourage them to buy, and post to social media from the same dashboard.
Tracy Burns is a freelance marketer who uses both Constant Contact and ActiveCampaign. He says, “The two programs are very similar in how you create and send an email campaign. However, I prefer the reporting tools provided by Constant Contact.
“If I had to choose between the two, I’d go with Constant Contact because it generally has a lighter look and feel, while Active Campaign looks more intense.”
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Constant Contact does not have a free plan. To use its email software, you must subscribe to one of its paid packages. The following prices are based on a list of <500 subscribers:
ConvertKit was created by creators for creators. They understand the needs of their customers and know what it takes to grow your online following, which is why we’ve ranked it among the best email marketing services for bloggers.
ConvertKit provides you with attractive form templates that you can customize to give you more control over your user experience. You can also increase your conversion rate with automated email newsletters and organize your subscribers to increase engagement.
Rodolphe Dutel, founder of Remotive, says: “We recommend [ConvertKit] because the customer service is top-notch and the product team is always willing to listen to suggestions. It’s not the cheapest option, but it’s very reliable, which is important to us. They are also GDPR compliant, which is key for our customers.”
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ConvertKit offers a free email marketing plan for new creators. It includes unlimited landing pages, forms, and content, but you’re limited to 1,000 subscribers.
If you exceed this subscriber limit (or find that you need access to advanced features), you will need to choose one of the following paid plans:
It has professional features to help you grow and manage your list, as well as tools to combine email marketing with other strategies like building a website, running paid ads, and hosting webinars.
The real standout is Autofunnel, a tool with 30+ ready-made landing pages, email templates, and sales-generation sequences. Do you want to drive?
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